Marketing, Advertising, Branding

Case Studies

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Ensuring promotion success before investing the first dollar

Restructuring sacred cows to ensure ROI on consumer promotions

Activating a corporate sports sponsorship

Rebranding acquired companies around the world

Defeating a dominant technology

Leveraging brand strengths into meaningful line extensions

Creating a truly global advertising campaign

Launching a new luxury product late to the market

Overcoming misperceptions

Convincing consumers to try new technology that changed the way people used the product

Getting credit for being a powerful contributor to the American economy

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