During our separate careers, we often talked at home about some company’s marketing tactics and wondered “what were they thinking”. By combining our marketer and agency perspectives, we had some theories about why well-intended plans go wrong – and how we could fix them.
It’s not rocket science: great things often result from finding common ground between products and consumers, marketing and advertising, strategy and execution, and clients and agencies.
We believe this collaborative thinking contributed to the success of our previous respective companies. And now, we’re teaming up to bring this proven approach to the clients of Global Problem Solvers.