Our long list of varied assignments and industry categories means that we bring a broad range of best practices and experience to solve your business problems. We appreciate the opportunity to present our credentials in even more detail when we meet.
Primary Services
- Advertising Strategy & Planning: close alignment of advertising and target audience needs with business and marketing objectives; identification of truly unique and differentiated positioning options
- Agency Performance & Compensation: setting clear, practical objectives and establishing fair compensation levels; often in coordination with procurement/purchasing departments
- Agency Operations & Processes: ensure alignment of resources and costs with business objectives
- Agency Review & Selection: establish objectives and manage process (may be in coordination with search consultant for larger accounts)
- Branding: development of holistic brand strategy and integration plan; corporate identity
- Client/Agency Relationships: establishment of clear objectives and improved understanding of how each side works to achieve these objectives
- Communications Research: qualitative and quantitative studies including creative evaluation and image tracking
- Corporate Reputation: analysis and strategy for protecting/improving corporate reputation
- Internal Engagement and Team Building: strategy and plan for maximizing effort/ accomplishments of staff to achieve business objectives
- Marketing Strategy & Planning: portfolio and product positioning; implementation
- New Product Development: naming, positioning and concept development
