First, let’s acknowledge that Toyota Motor Corporation (TM) has publicly rejected any interest in Fiat Chrysler Automobiles (FCAU), leaving FCA CEO Sergio Ma...

In an increasingly online world, one of the great marketing challenges continues to be getting people to shop in brick and mortar stores. The trick is to tem...

A couple of years ago, Orlando Herrera posted a good article about Chipotle’s e-coli crisis. But I not only disagree with one point, I believe it unintention...

Let’s look at magazines and newspapers. I love magazines. One of the benefits of working in the ad industry was being on print comp lists. At one point, we p...

I am the last person who should write about "cool". I'm not cool. I don't buy cool things. Just ask my kids. But I do think about "cool" - a lot - when it co...