Rand Pearsall, GPSDec 18, 20183 minWho Will Buy FCA – Why Not Toyota?First, let’s acknowledge that Toyota Motor Corporation (TM) has publicly rejected any interest in Fiat Chrysler Automobiles (FCAU), leavi...
Rand Pearsall, GPSDec 9, 20183 minIs Barnes & Noble Trying to Commit Suicide?In an increasingly online world, one of the great marketing challenges continues to be getting people to shop in brick and mortar stores....
Rand Pearsall, GPSDec 9, 20182 minWhy Crisis Management is Harder than it LooksA couple of years ago, Orlando Herrera posted a good article about Chipotle’s e-coli crisis. But I not only disagree with one point, I be...
Rand Pearsall, GPSDec 9, 20182 minIs Print Really Dead?Let’s look at magazines and newspapers. I love magazines. One of the benefits of working in the ad industry was being on print comp lists...
Rand Pearsall, GPSDec 9, 20182 minThe Problem with CoolI am the last person who should write about "cool". I'm not cool. I don't buy cool things. Just ask my kids. But I do think about "cool" ...